I have a new show premiering this June called Claws. Y’all, this show is going to be the next big hit – I can feel it.
To generate some pre-premiere excitement, I developed, planned, and executed a successful social media influencer on-set visit in NOLA from May 5-7. Events included:
Friday night welcome dinner and burlesque show
Saturday morning walking tour of New Orleans
Saturday afternoon set visit where influencers could capture content with talent
Saturday evening dinner with talent
The weekend was a HUGE success. The influencer group had great chemistry, which resulted in posting many images/videos together. This assisted in creating cross-promotion between their fan bases. Providing fun activities outside of the on-set visit also helped build camaraderie among the influencers, which led to organic social sharing and helped with overall storytelling of the weekend for their fans.
Here is a quick look at some top line metrics from the weekend:
This year I had the opportunity to join my Animal Kingdom marketing team and talent at our SXSW activation in Austin, Texas. I was able to capture some amazing social media content with our social agency, McBeard, while there. These videos were posted across Facebook and YouTube, while shorter cuts were posted to Instagram and Twitter. I’m so excited to share them with you all!
I just want to quickly showcase my latest TNT show/project – Good Behavior. This show is all about female empowerment and embracing our flaws. Plus it stars the beautiful Michelle Dockery (for all you Downton Abbey fans).
In addition to handling the social campaign for this show, I’ve been handling the digital elements. I wanted to share something we did with SheKnows – adult coloring book pages. They say EXACTLY how you feel.
Be sure to check out the article and download a PDF to print! (Plus there are two more options that I think you’ll really enjoy.)
And be sure to tune in to the premiere this Tuesday, November 15 at 9/8c on TNT!
It’s been an incredibly busy summer for me over at TNT. I launched four shows this summer – 3 returning series and 1 new series.
My new series this summer is Animal Kingdom, and I have to say the Cody boys are HOT HOT HOT. And I’m not the only one who thinks so. We had the idea to have Animal Kingdom stars Jake Weary, Ben Robson and Shawn Hatosy read some of our favorite fan tweets to camera before the season finale. It was just our way of saying ‘thank you’ to the fans. Plus, it was fun to watch them squirm ;-).
The show has already been renewed for Season 2, so be sure to stay tuned for that premiere date!
Booze and Brunch might be my favorite bridal shower theme of all time. (So much so that I requested it for my own shower.) Here is a list of ideas I put together for those of you that want to throw a brunch-themed shower for the bride in your life.