Claws + Mary J. Blige

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So I’ve been crazy busy over the last month preparing for the series premiere of my new show Claws. Just one of the many projects I’ve been working on is a collaboration with Mary J. Blige.

TNT worked with Mary J Blige’s team to produce an original music video that featured the Claws cast, to promote female empowerment, a core theme of the series.

This is the first time I’ve worked on any sort of music collaboration, so I’m pretty proud of myself and the entire TNT team. A lot of blood, sweat and tears went into this project. Check it out!

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Claws Influencer Weekend

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I have a new show premiering this June called Claws. Y’all, this show is going to be the next big hit – I can feel it.

To generate some pre-premiere excitement, I developed, planned, and executed a successful social media influencer on-set visit in NOLA from May 5-7. Events included:

  • Friday night welcome dinner and burlesque show
  • Saturday morning walking tour of New Orleans
  • Saturday afternoon set visit where influencers could capture content with talent
  • Saturday evening dinner with talent

The weekend was a HUGE success. The influencer group had great chemistry, which resulted in posting many images/videos together. This assisted in creating cross-promotion between their fan bases. Providing fun activities outside of the on-set visit also helped build camaraderie among the influencers, which led to organic social sharing and helped with overall storytelling of the weekend for their fans.

Here is a quick look at some top line metrics from the weekend:

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(Pictured Above L to R: aaliyahjay, Liane V., Jenn Lyon (Jen), Judy Reyes (Quiet Ann), TeanaNails, KendallKyndall, Niecy Nash (Desna), Carrie Preston (Polly), Karrueche Tran (Virginia), Jasmine Luv.)

Not only are these influencers also holding content to post on premiere day, Sunday, June 11, but they’ll be joining us at the Claws premiere party as well. Love them all!

(Also, I may or may not be #Instafamous now.)

Animal Kingdom at SXSW

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This year I had the opportunity to join my Animal Kingdom marketing team and talent at our SXSW activation in Austin, Texas. I was able to capture some amazing social media content with our social agency, McBeard, while there. These videos were posted across Facebook and YouTube, while shorter cuts were posted to Instagram and Twitter. I’m so excited to share them with you all!

Cody Cocktail Competition

Animal Kingdom Fan Questions

Surfing with the Cast

Mural Time Lapse

Good Behavior on TNT

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I just want to quickly showcase my latest TNT show/project – Good Behavior. This show is all about female empowerment and embracing our flaws. Plus it stars the beautiful Michelle Dockery (for all you Downton Abbey fans).

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In addition to handling the social campaign for this show, I’ve been handling the digital elements. I wanted to share something we did with SheKnows – adult coloring book pages. They say EXACTLY how you feel.

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Be sure to check out the article and download a PDF to print! (Plus there are two more options that I think you’ll really enjoy.)

And be sure to tune in to the premiere this Tuesday, November 15 at 9/8c on TNT!

— Marianne

Animal Kingdom on TNT

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It’s been an incredibly busy summer for me over at TNT. I launched four shows this summer – 3 returning series and 1 new series.

My new series this summer is Animal Kingdom, and I have to say the Cody boys are HOT HOT HOT. And I’m not the only one who thinks so. We had the idea to have Animal Kingdom stars Jake Weary, Ben Robson and Shawn Hatosy read some of our favorite fan tweets to camera before the season finale. It was just our way of saying ‘thank you’ to the fans. Plus, it was fun to watch them squirm ;-).

The show has already been renewed for Season 2, so be sure to stay tuned for that premiere date!

— Marianne