I have a new show premiering this June called Claws. Y’all, this show is going to be the next big hit – I can feel it.
To generate some pre-premiere excitement, I developed, planned, and executed a successful social media influencer on-set visit in NOLA from May 5-7. Events included:
- Friday night welcome dinner and burlesque show
- Saturday morning walking tour of New Orleans
- Saturday afternoon set visit where influencers could capture content with talent
- Saturday evening dinner with talent
The weekend was a HUGE success. The influencer group had great chemistry, which resulted in posting many images/videos together. This assisted in creating cross-promotion between their fan bases. Providing fun activities outside of the on-set visit also helped build camaraderie among the influencers, which led to organic social sharing and helped with overall storytelling of the weekend for their fans.
Here is a quick look at some top line metrics from the weekend:
Not only are these influencers also holding content to post on premiere day, Sunday, June 11, but they’ll be joining us at the Claws premiere party as well. Love them all!
(Also, I may or may not be #Instafamous now.)