Kent State University, August 2014

  • M.A. in Public Relations

The University of Georgia, May 2010, Cum Laude

  • B.A. in Magazines and B.S.F.C.S. in Consumer Journalism, minor in Speech Communication

Professional Experience:
TNT, Turner Broadcasting System, Inc., Atlanta, GA
Assistant Marketing Manager, Social Media, October 2015 – Present
Marketing Coordinator, Social Media, November 2013 – September 2015
Temporary Social Media Assistant, March 2013 – November 2013

  • Oversee development and implementation of social tactics for various TNT and TBS shows, including production timelines, content calendars, creative development, copy writing, legal approval and competitive tracking

  • Write copy for TNT and TBS social media outlets including Facebook, Twitter, Instagram, Pinterest, Tumblr, Google+ and YouTube

  • Collaborate with TNT and TBS public relations, on-air, digital and research team members to establish a social media strategy that aligns with all sides of the business

  • Monitor social media outlets on various reporting platforms, including Sprinklr, and analyze content success

  • Prepare social media reporting for each show that includes growth, trending topics and best practice procedures

  • Work in concert with Turner sales to develop social media promotional packages that may be sold to sponsors

  • Assist in managing relationships with social agencies and analytics/reporting vendors

  • Communicate best social practices and strategies with TNT and TBS show talent and producers and manage day-to-day correspondence

  • Manage day-to-day duties of TNT and TBS contractors and summer interns

SweetJack, Cumulus Media, Inc., Atlanta, GA
Social Media Manager, October 2012 – February 2013
Social Media Coordinator, December 2011 – September 2012

  • Developed original content and creative for social media channels, including Facebook, Twitter, Pinterest and WordPress
  • Maintained relationships with Cumulus radio managers, resulting in the daily promotion of SweetJack via social media and on-site sponsorship opportunities
  • Prepared marketing reports that included social media growth, user acquisition, blog metrics and the effectiveness of various marketing strategies and promotions
  • Maintained email banner and content calendar based on upcoming promotions and holidays
  • Oversaw creation of custom emails including scheduling, editorial and creative
  • Planned and executed national contesting including sponsorship, prizing, editorial, creative, emails and legal language
  • Assisted marketing manager with event planning including coordinating volunteer schedules; ordering and distributing swag items; and creating prize packages for contest winners
  • Operated sponsorship booth at various local events and collect email addresses from attendees while promoting the brand

Get Married Media, Taylor Corporation, Atlanta, GA (*Publication closed 12/16/11)
Online Content Specialist, September 2011 – December 2011
Social Media and Online Content Assistant, March 2011 – August 2011

  • Developed original content for social media channels, including Facebook, Twitter, YouTube, Pinterest and two blogs
  • Developed and managed website content in the CMS system including daily articles and inspirational slideshows
  • Wrote subject lines and content for weekly Heart to Heart email blasts
  • Developed and nurtured relationships with vendors and potential partners for collaboration, resulting in marketing partnerships, advertising, online giveaways and guest blogging opportunities
  • Contributed articles and other content to the quarterly national publication, Get Married magazine

Disney Youth Programs, The Walt Disney Company, Orlando, FL
Marketing and Social Media Intern, June 2010 – March 2011

  • Planned and generated content for social media channels including Facebook, Twitter and YouTube
  • Managed photo and video shoots for both marketing and social media campaigns
  • Managed website content and phase 2 of website redesign
  • Assisted with the production of Disney OnStage Magazine, Disney Youth Programs’ annual publication

Skills: Proficient in Microsoft Office; basic Adobe InDesign, Photoshop, Illustrator and HTML knowledge

Download a copy of my resume HERE.

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