I took over the SweetJack Blog in March 2012. After months of flying by the seat of my pants and creating editorial content when I had the time, I made a plan to revamp the blog mid-September. With a team of writers backing me, SweetJack now published 5-6 blog posts a week which are also pulled into the content section of our daily deal emails. I oversee the editorial calendar and imaging.
You may view my blog posts here.
View 365 Days of Jack
The 365 Days of Jack campaign began on May 1, 2012 and was created to fill a need for viral content on both the Facebook and Pinterest pages. The 365 memes are pulled into the content section of our daily deal emails. I oversee the 365 editorial calendar and the creation of each meme.
View Facebook Page
I created SweetJack’s national Facebook page on March 2, 2012. Before this page, SweetJack had individual city pages for each of its markets. Each day on our page I geo-target our new daily deals and post the daily 365 and blog post. I also host contests on our page through the Woobox Sweepstakes tab, post viral photos from our Pinterest boards, poll our fans and share special discount codes.
View Twitter Account
I created SweetJack’s national Twitter account on March 27, 2012.
View Pinterest Account
I created the SweetJack Pinterest account on April 9, 2012. Our boards center around the blog categories, upcoming holidays and SweetJack’s largest cities.
Facebook Creative: SweetJack Holiday Shopping Giveaway 2012
Below is a :30 radio commercial I wrote for our Holiday Shopping Giveaway.
Below is a :15 radio commercial I wrote for our 12 Days of Jack Giveaway.
Below is a :30 radio commercial I wrote for our 12 Days of Jack Giveaway.